SATNET intraregional visit participants learn about innovative production, marketing
and community mobilization practices in Nepal
On the second day of the SATNET Intraregional Visit
for Smallholder Value Chain Actors in South Asia, taking place in Nepal, the
participants were exposed to an interesting marketing model for agricultural
inputs that is being promoted by iDE Nepal through financial and technical
support under its ‘Challenge Fund’ initiative. ‘Agrovets’ or private
agricultural input suppliers who usually market their products only from their
shops, have engaged ‘Community Business Facilitators’ (CBFs) who are members of
the local community. The CBFs act as sales agents and undertake marketing of
the inputs directly at the village level, gaining a commission from the
proceeds. This has been a win-win model for all, with the Agrovet achieving
increased sales of upto four times as a result of better marketing outreach,
the CBFs obtaining additional income from their commission, and the farmers
gaining access to good quality seeds/inputs which are delivered on time right
at their doorsteps. The fact that the CBFs are chosen from the local community
itself promotes trust and assurance against any fraudulent practices or
cheating. The Challenge Fund has supported training and awareness building
activities for farmers, thus strengthening the model.
Treadle pump |
Off-season vegetable production |
The visitors had an in-depth interaction with the
local Marketing and Planning Committee (MPC) of vegetable growers in Devgaun
VDC, which has won an award from the Nepalese Government. The role of the MPC
is collection of the produce from members and providing backward and
forward/marketing linkages. The coordination of production and marketing
through the MPC enables the growers to bargain better with traders to realize
higher prices. They also receive some insurance and training support from the
MPC. Once again, the visitors were able to provide numerous suggestions to the
MPC to enhance its services such as utilizing Information and Communication
Technology (eg. SMS) to disseminate information about market prices to members.
Observing oil distillation unit |
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